Who We Are

540Brands combines your brands and our big ideas

For the past eight years, Promo540 has worked with some of the worlds most recognized brands, providing a wide range of promotional products, custom premium programs, and logo’d merchandise. Our success particularly with apparel and headwear has given birth to a new and exciting venture…540Brands.

We have been asked by some of our larger clients to become an official licensee of their brands and bring a line of custom products direct to the retail channel. 540Brands has taken this opportunity and run with it. Since the intro of our Farmall, CaseIH Agriculture, Case Construction and International Harvester line of headwear 90 days ago….we have gone from zero retail presence to being carried in over 2,000 locations!!!

Our History

540Brands became it’s own entity in 2009, but began in the 1990′s as our sister company, Promo540LLC.  Under the vision of President Steve Rapaport, Promo540 followed the company’s years of experience in Product Development and Marketing and  turned toward supplying promotional items to large premium companies and brands such as DaimlerChrysler, Washington Wizards, CNH, Shure, Aerosmith, and BBDO Worldwide to name a few.

Having learned and succeeded in the promotional products industry, Rapaport understood that layers of intermediaries added unnecessary costs and inefficiencies to the process. He saw the opportunity to eliminate several links in the supply chain. He created a business model to provide clients with the creativity, strategy, and service on par with an advertising and marketing agency and combined it with the flexibility of a direct importing company. By cutting out the massive overhead of middlemen, Promo540 offers our client’s unique customized promotional items at attractive unit costs.

Initially, the home-based business focused on sourcing low cost promotional items from a number of worldwide vendors. Later, Promo540 progressed in concept and started developing unique promotional items to reflect brand identity and enhance brand awareness for our clients. Today, Promo540 has evolved into a vertically integrated, full service, custom promotional products firm and now ranks in the top 12% of all premium companies according to the ASI and Counselors Magazine.

Our Future

In less than two years in the licensed retail product channel, 540Brands has built it’s distribution to over 3,000 retail doors throughout the U.S. and Canada.  We are looking forward to capitalizing on this initial success by expanding our portfolio of licenses and our reach to consumers through retail channels.