Our Company History
Our Company was founded in 2001 in Kenosha, Wisconsin as a promotional products company, operating under the name Promo540. We began our business offering branded promotional products to a handful of corporate customers. Over the past decade, our product offering and list of client’s have substantially grown. The catalyst for this growth was twofold; first, our vertically integrated, full service, custom promotional business model and second, our ability to design and produce attractive apparel and headwear. Over the years, we have become an industry leader. We are proud to have clients such as: Aerosmith, CaseIH, Daimler Chrysler, Joy Global, Miller Brewing Co., Ocean Spray, Snap-On Tools, SC Johnson, Smith and Wesson, Telsmith Mining and Wrigley, to name a few.
Our success working with corporate partners and global brands opened up additional growth opportunities for us. In 2009, we created and launched a new division named 540Brands. This business is squarely focused on developing, producing and marketing officially licensed apparel and headwear and selling it through our retail partners. The business began with us offering the licensed brands of CaseIH, International Harvester and Farmall, selling primarily to the Farm & Home Retail Channel. In 2012, we partnered with the number one brand name in firearms, Smith & Wesson, along with their other brands of M&P and Thompson Center Arms. Our retail channel focus has grown as well, now to include Sporting Goods retailers. Today, we are proud to say that our products are sold in over 3,800 retail locations.