Red Brands Have Steady Success on the West Coast with IH Only North

January 11, 2012

International Harvester—a classic American brand.  Born and raised in Canton Illinois over 100 years ago, International Harvester has a long history in the American farming community.  Many believe that it is only those in the Midwest who find relevance with this brand.  But long time IH lover Jeff Ismail knows that this is not true!  From Green Valley, California, Jeff knows that there is a large market for this brand on the West Coast.  Though his interest in International Harvester started out as a mere hobby, we explore how he turned his love for this brand into a lucrative, successful business.

From Hobby to Business

International Harvester has always been a big part of Jeff’s life.  His father owned one in the 1960’s and both of his brothers are in the business.  Jeff started his very own IH store, called IH Only North, in Grass Valley, California.  Here, one can find parts for IH Scouts, pick-ups, and Travellal Engines.  Jeff soon realized that there was a big market for these brands on the west coast.  He had a lot of customers coming into his store, mostly good ol’ boys who wanted to keep their IH Scouts on the road.  Jeff soon found success with not only the parts market, but also with his IH merchandise.  Who would have thought there were so many IH lovers in California!

The important thing to take away from this story is that Jeff blasted the misconception that International Harvester and red brands are only relevant in the midwest.  If the success can be found with these iconic red farming brands on the West Coast, it can be found anywhere.  You’d truly be missing out on a great opportunity if you think otherwise!

Jan 11, 2012 | Categories:Blog, News | Leave A Comment »